Released on = March 27, 2007, 5:19 am

Press Release Author = Jimwatson

Industry = Real Estate

Press Release Summary = Tourism in India has been given a big boost in the last few
years thanks to concerted government-backed efforts to promote the country to
overseas holidaymakers. The \'Incredible India\' campaign, run by the Ministry of
Tourism, has received strong financial support in its effort to popularise Indian
vacations and its website recently won a coveted e-Governance gold award for best
government website.

Press Release Body = Tourism in India has been given a big boost in the last few
years thanks to concerted government-backed efforts to promote the country to
overseas holidaymakers. The \'Incredible India\' campaign, run by the Ministry of
Tourism, has received strong financial support in its effort to popularise Indian
vacations and its website recently won a coveted e-Governance gold award for best
government website.

This week, Indian tourism and culture minister Ambika Soni told the Indian
parliament that the government had spent just over £8 million in the last fiscal
year, with the aim of promoting the country to both domestic and foreign feeds.
Around 80 per cent of the money has been spent on advertising to the foreign market.
She said: \"The government is putting greater emphasis on development of
infrastructure at important tourist destinations and to promote and publicise
various tourism products of India within the country and abroad.\"

Ms Soni told Indian officials that foreign tourist numbers have increased 45 per
cent in the past two years. According to a Reuters report on Friday, India\'s Andaman
islands have seen tourist numbers jump from 32,000 in 2005 to over 100,000 last
year. Apparently, the drastic increase has seen island authorities have to re-dig
wells not used since World War II in order to obtain enough water to service demand.


Ashwini Kakkar, vice-chairman of Mercury Travels and chairman of flight Raja, was
recently interviewed by travel website Express TravelWorld. He said that India is
currently experiencing \"the beginning of a golden era in tourism, aviation and
hospitality\". The country holds many attractions for visitors. Its size means there
are extremes of climate available at each end of the nation; ski trips in the
northern contrast with wild parties on the beaches of the south.

Given the strength of the pound against the Indian rupee, British buy-to-let
investors can expect to get a lot of property for their money - sometimes several
for an amount that would not cover the cost of one property at home. An added bonus
is that English is the second language of India, used by all government bodies. This
is because it serves as a common language in a country that has over 800 different
dialects. The Indian legal system is also largely based on the English one, a
hangover from the days of the British Empire.

With the exotic landscape and different cultures combining with a strong British
influence, the buy-to-let investor who picks India may unwittingly have found
himself in a home away from home.

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